CerteroX ITAM
Everything you own.
Every device and server, governed.
One platform, five disciplines
Visibility. Management. Optimization. Governance.
For everything your business owns. owns, licenses, subscribes to, deploys and prompts.
ITAM SAM SaaS Cloud AI
1990 to 2026
The asset explosion
Three quantities have risen precipitously: the vendors you buy from, the devices you have to find, and the licences you have to prove.
- Vendors
- Devices
- Licences
- IBM
- Novell
- SAP
- VMware
- Citrix
- Salesforce
- AWS
- Dropbox
- Slack
- Zoom
- Snowflake
- OpenAI
- NVIDIA
- + thousands more
The explosion of WFH
Home working arrived overnight. Devices left the building, software was bought in a hurry, and the number of things to track jumped in weeks rather than years. Every line above changes angle here, and none of them came back down.
Multi-cloud and AI followed, bringing seats, tokens, credits and GPU-hours with them. Shadow AI walks in the door and pricing fractures.
- 1990s Client-server
Desktops on every desk, boxed software, paper licences. Visibility meant walking the floor.
- 2000s The datacentre decade
ERP suites, CALs, per-core metrics. Virtualisation broke the link to the machine, and the audits began.
- 2010s SaaS and cloud
Anyone with a credit card became procurement. Subscriptions renewed silently, cloud bills flexed.
Four asset classes became five, and dozens of vendors became thousands.
Managing IT has never been harder.
The newest asset class did not arrive through procurement.
71% of UK employees have used unapproved AI tools at work
Source: Microsoft / Censuswide, October 2025
28% reach for one because their employer offers no approved alternative
Source: Microsoft / Censuswide, October 2025
The answer 
One platform. Five disciplines.
One data model with AI built in from the ground up, not a portfolio of acquisitions bolted together.
One Command Centre.
Five disciplines report in. One data model, one set of numbers, from the server room to the boardroom.
VisibilityManagementOptimizationGovernance
Reporting in
ITAMSAMSaaSCloudAI
CerteroX SAM
Everything you license.
Live licence position, always audit-ready.
CerteroX SaaS Management
Everything you subscribe to.
Shadow SaaS found, spend right-sized.
CerteroX Cloud Management
Everything you deploy.
Every cloud, FinOps Certified Platform.
CerteroX AI Management
Everything you prompt.
Every copilot, model and token, counted.
The proof
What changed, and by how much.
Healthcare and emergency services, on the record. Why they chose us, and what changed after.
Our heritage Nearly twenty years in the making.
Nearly twenty years in the making.
Built, not bought.
Privately owned and independent since 2007, which leaves us free to build for the long term.
2007
Founded in the UK
John Lunt co-founds Certero. Incorporated 2 October 2007 and privately owned ever since.
2019
Rated highest by customers
Awarded the Gartner Peer Insights Customers’ Choice Distinction for Software Asset Management tools.
2021
Certified secure
Cyber Essentials Plus, the highest level of the UK scheme, achieved alongside ISO 27001.
2024
The only Customers’ Choice
Named in the 2024 Gartner Peer Insights Voice of the Customer for SAM Tools, and the sole vendor in the category to reach the position.
2026
CerteroX
Five products on one platform, sharing one data model, built rather than acquired.
ISO 27001:2022Cyber Essentials PlusFinOps Certified Platform
GARTNER is a registered trademark and service mark, and PEER INSIGHTS is a trademark and service mark, of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates.
See all your technology assets.
Every asset, licence, subscription, cloud and AI,
on one platform.