About Certero
About Certero | The Heritage Behind CerteroX – ITAM, SAM, SaaS, Cloud & AI
Certero – Nearly two decades of hybrid IT asset management expertise – reimagined for the AI era.
Certero has been trusted by global enterprises since 2007 to deliver AI-Powered Visibility and control across their hybrid IT asset estate. Today, with CerteroX, we’re setting a new standard for unified ITAM, SAM, SaaS, Cloud, and AI management.
A heritage of getting IT asset management right.
For almost 20 years, organizations have come to Certero with the same problem: their IT asset data was inaccurate, disconnected, and impossible to trust. Since 2007, we’ve been the team they turn to when other tools, other vendors and other approaches have failed them.
We started in the ITAM market with a simple promise — automation, accurate data, intuitive reporting, and a product that people would actually want to use. From there we pioneered unified IT asset management across hardware, software, datacenter, mobile and ultimately cloud, building solutions that work standalone or seamlessly together.
That heritage matters. Because while the IT landscape has changed beyond recognition – Y2K, the rise of distributed computing, mobile, early cloud, the SaaS explosion of 2020 and now the AI revolution of 2026 – the fundamentals of trustworthy asset intelligence haven’t. And almost two decades of solving these problems for enterprises across the globe is something no newcomer can replicate.
“For nearly 20 years we’ve stayed committed to our founding promise: deliver innovative tools that give you visibility, control and trust in your IT asset data.” John Lunt Certero CEO
Why enterprises choose Certero over the competition.
We let our customers do the talking. According to Gartner Peer Insights, when buyers compare Certero head-to-head against the major SAM and ITAM vendors, Certero wins 75% of those evaluations. That’s not marketing – that’s the verified experience of real customers in real procurement processes.
The numbers behind the trust:
- 4.9 / 5 overall customer rating on Gartner Peer Insights
- 5.0 / 5 for Service & Support
- 4.9 / 5 for Integration & Deployment
- 3 consecutive years named a Gartner Peer Insights Customers’ Choice for SAM Tools
- The only vendor in the SAM tools category to achieve Customers’ Choice in the 2024 Voice of the Customer report
- Fastest deployment times recorded in the category
- 20% revenue growth every year for over a decade
- Decades of combined expertise – many of our senior team have been here 16+ years
A Little More About Us
Personal connection, trust and integrity
Hear directly from the people you’ll be working with. We’re not driven by investors. We’re independent and continue to follow a purpose and passion to deliver the most innovative tools that help you gain visibility and control of your IT estate.
What drives us, every day
Our Vision
To be recognized as the best provider of unified ITAM, SAM, SaaS and Cloud solutions for our customers and partners, on a global level.
Our Mission
To help make sense of the IT world and challenge the status quo of the traditional ITAM, SAM, SaaS and Cloud market – by providing the best possible service and support, for our customers and our partners.
Our Purpose
To help you gain the confidence and capability to achieve more than you ever imagined with your IT infrastructure – empowering your organization to grow, innovate and perform at its best.
Three things we are not – What makes Certero Different.
We’re proud of who we are. We’re equally clear about who we aren’t.
Certero is NOT a point solution.
We don’t just do ITAM or SAM. We don’t just do SaaS or Cloud. While others focus on a single slice of the problem, Certero delivers ITAM, SAM, SaaS, Cloud, and AI from a single, purpose-built platform. One vendor. One platform. One source of truth.
Certero is NOT a Frankenstack.
We haven’t grown by stitching together a dozen acquisitions and calling the result “unified.” Every component of CerteroX has been engineered from the ground up to work together – no integration projects, no data reconciliation headaches, no compromises on data accuracy.
Certero is NOT a services-only company.
We are a technology company first. Our consulting and managed services exist to amplify the value of world-class software – not to compensate for the lack of it. You get the best of both worlds: enterprise-grade technology and deep advisory expertise.
Built on heritage. Designed for what comes next – CerteroX.
Between 2010 and 2020, the SAM market matured around managing on-premises software – and Certero became the most respected name in the space. But by 2026 the problem set has changed entirely. SaaS sprawl, multi-cloud complexity, FinOps accountability and the rapid adoption of AI have created an entirely new challenge: a Hybrid IT estate where assets, costs and risks live everywhere and nowhere.
Our objective for the next decade is straightforward: from 2026 onwards, organizations deserve a better choice than they had in 2010–2020. CerteroX is that choice.
Launched in May 2026, CerteroX is the most capable solution stack for ITAM, SAM, SaaS, Cloud, and AI on the market today. It’s future-proofed with AI built in from the ground up – not bolted on as an afterthought. And it’s ready, now.
The CerteroX stack:
- CerteroX ITAM – Complete hardware and infrastructure visibility
- CerteroX SAM – Continuous compliance and license optimization
- CerteroX SaaS – Shadow IT discovery and SaaS spend control
- CerteroX Cloud – Multi-cloud FinOps and cost optimization
- CerteroX Command Center & AI – Federated reporting and AI-driven governance
The CerteroX framework – Visibility · Observability · Management · Governance. A practical four-step approach that operationalizes hybrid IT asset management, unified through a single Command Center for CXO-level reporting and enterprise-wide control.
A global presence for global businesses
Operating across the UK, North America and APAC, we’re a truly global business, providing follow-the-sun support to customers and partners across all major regions.
Get in touch and let’s talk about what you need
Credibility, certified.
When you partner with Certero, you partner with a vendor whose standards are independently audited and globally recognized.
Security & quality certifications
- ISO 27001:2022 certified (information security and quality management)
- Cyber Essentials Certified
- Cyber Essentials Plus Certified
- SOC 2 Type 2 Attestation
Industry memberships & accreditations
- FinOps Certified Platform
- FinOps Foundation General Member
- The Linux Foundation Silver Member
Strategic technology partnerships
- ServiceNow Partner
- Microsoft Partner
- Oracle Partner (with third-party tool verifications for Java, Database & Fusion Middleware)
- Verified Oracle LMS/GLAS Solution
Customer-validated recognition
- Gartner Peer Insights Customers’ Choice (three consecutive years)
- Highest-rated major SAM vendor on Gartner Peer Insights
Innovation you can trust, because it’s earned.
While others are just entering the market with SaaS and cloud tools, we lean on two decades of heritage and the deep technical knowledge of a team whose senior members carry 16+ years each of ITAM, SAM, SaaS and FinOps experience. We combine innovation with insight, delivering solutions that are fit for today and ready for tomorrow.
That’s why global enterprises choose Certero. Not because we’re the biggest. Because we’re the most capable.
See everything. Manage anything. Data you can trust. Decisions you can prove.
Ready to see what 20 years of expertise looks like?
Whether you’re rethinking ITAM, evaluating SAM, untangling SaaS, governing cloud spend or preparing for AI – we’d love to show you what’s possible with CerteroX.
