Certero Launch New Channel Partner Program
February 2024 – Warrington, UK.
As a leader in IT Hardware / Software Asset Management, SaaS and FinOps solutions, we are pleased to announce our brand-new Channel Partner Program.
In a time of so many tumultuous mergers and acquisitions across the industry, we are pleased to announce this strategic commitment by Certero, to support and empower the channel partner community and for customers to be able to access the value of Certero solutions, through the service providers that know them best.
Certero’s leading technology solutions will open-up deeper market opportunities for the Channel, through a simple and fair Partner Program structure, that also offers strong partner incentives.
Our goal is to usher-in a new era of stability for channel partners in the ITAM & SAM space, and for end customers to be able to transform how they see, understand, govern and optimize the value of their technology assets, and to stem the flow of technology over-spending, that is still way out of control.
We recognize the need to listen to what the Channel wants in an ITAM & SAM technology partner, especially when they’re committing to the Certero unified platform to deliver ITAM & SAM services to customers.
For this reason, we’ve welcomed on-board our new Director of Strategic & Channel Partnerships, Josh Shields, who, with nearly 20 years’ experience working in this field for the channel, has helped us shape this new Channel Partner Program and make it a reality.
Having worked in the IT channel for nearly 20 years, I’ve seen on many occasions what Certero can do for customers and how well Certero, as a business, engage with the channel community. It was clear to me that implementing a structured Certero Partner Program and engaging more proactively with channel partners would benefit everyone.
The channel needs stability and customers need options. Recent acquisitions in the ITAM technology vendor space means there are now less options for customers, which is putting the channel in a very difficult position. VARs needs to be able to offer customers the right solution for their specific requirements – one shoe does not fit all.
As a more general point, solving software and broader technology overspend is impossible without enterprise-class ITAM – Hardware as well as Software Asset Management, combined. I know from experience that Certero helps solve this customer challenge, and adopting a channel focused approach will enable more partners and their customers to benefit.
It doesn’t need to be difficult. And I’m confident the new Certero Partner Program will be welcomed by channel partners looking to offer their customers a more holistic ITAM solution.
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Partner Program
The Certero Partner Program offers a simple 3-tier structure:
Connect Partner – for partners who want a simple transactional relationship with Certero
Advance Partner – for strategic partners who want to own and support customers with Certero, but don’t have a services capability.
Elite Partner – for partners wanting to deliver their own services, based upon intelligence and processes through Certero products.
Explore the new Certero Partner Program
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