Our Story

We Think [and do] IT Differently

At Certero, we ‘re not like other ITAM & SAM providers. We think and do IT differently. We will not overstate what we can do or claim to be something we are not. In fact, we will be very honest about things.  Some people will not believe we actually do what we say we can do! They will think it’s not possible for an organization, like ours, to break the mould of delivering solutions the old way, the traditional way. A way that doesn’t give them the full picture.

Until, that is, when we show them. Then they are surprised. They tell us, they didn’t know we could do everything that we showed them. They didn’t know it was possible. They didn’t know there was a better way. A different way.

You see, at Certero, we are challenging the status quo. We are doing things differently. We want to transform the ITAM and SAM industry. Why? Because everyone else is stuck in 2010, providing outdated, disparate and complex solutions. But we knew there was a better way.

We don’t believe in sticking different technologies together and claim it is one single platform. We don’t believe in saying to our customers that we could help them digitally transform their business, without going through it ourselves first. We think it’s wrong for other ITAM and SAM providers to say they have a cloud ready solution, delivered as SaaS, when it’s not true. But ours is. Our technology is different.

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.  We started by understanding the issues IT was facing and then set about creating a solution that helped them make sense of their IT world. Because we believe you cannot make the right decisions, when you use out of date references, out of date tools or out of date thinking. So, we decided to take the complexity out of IT.

In 2013 we had a vision to create a hyper-scalable business with the most advanced, unified, cloud ready platform, for 2020 and beyond! And that’s exactly what we did. We made Network Discovery, quick and simple to use. We found a way to get our customers up and running in as little as 15 minutes! We found a way to manage all your IT assets via a single pane of glass, with one common UI. We wanted to be different and provide solutions that no-one else could do. Such as making sure we cover all platforms, from Mobile to Mainframe to Cloud. And really deliver it as SaaS.

We have a unique platform that truly enables unification of all assets, helping you take the management of such assets to a new level. Also, critically – we provide a single source of normalized data, straight out of the box. So you have the knowledge to interrogate your most valuable assets and make better informed decisions, for your business. We have made it flexible and customer friendly, meaning you only use what you need, and expand when you need to see, and do, more. And we built it so it can be easily deployed, with full functionality as SaaS, on-Prem or as a hybrid solution. We have built a platform that solves your problems, not create them.

Now we have a vision to be recognized as the best provider of unified ITAM & SAM solutions for our customers and partners, on a global level. So, we have hired the best people, with the best knowledge, who go above and beyond to deliver a service that is second to none. And to help customers focus on what they should be doing, we remove the risk, the complexities, the stress and the worries. Whatever is right for you, we are there to support, to guide and advise you. Or when you don’t have the time to simply, we can take the pressure off and manage it for you.

We want our customers to realize they can achieve so much more than they imagined, by helping them to make sense of their IT world, so they have the confidence to make the right decisions.  You see, we believe there is a different way, A better way.

It’s why the leading global provider of technology products and services, chose to swap out the perceived market leader and move to Certero as their trusted Partner and It’s why some of the most respected global brands are switching to us, today. Our customers know we deliver where others have failed. They know we keep our promises. And they know we do exactly what we say we can do.

At Certero our promise is to help IT make sense of their world.  And this is my promise to you.


John Lunt, CEO

About Us ➝

Our Vision, Mission & Purpose ➝

Our Journey ➝

Certero’s [software-as-a-service] Solution

Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

Cloud Management
Manage Visibility, Cost and Governance of your Cloud Resources 

Enterprise Standard Edition – ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition – ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

SaaS Subscription Management
Discover, manage and optimize your SaaS investments.

Everything in One place, True Unification

IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more….

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more…

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PC Power Management solution. Save money and reduce your carbon footprint. 

Certero Channel Partner Program

Our Partner Program opens up Certero solutions to a global network of partners – enabling customers to work with the trusted solution and service providers that know them best.

Join the Partner Program
Information on tiers and ease of doing business.

Deal Registrations 
Submit your deal-registrations.

Launching the Program
Highest-rated major SAM vendor on Gartner Peer Insights, launch global Partner Program.

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero’s latest webinars and events.


View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

Browse our current roles

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