Our aim was to challenge the outdated, disparate and complex solutions that has been considered the norm, for the last 10 years and we did it.
Certero entered the ITAM market to develop a product to improve automation, data quality, reporting and usability, which was problematic in the market at that time. this was achieved with AssetStudio V1 & V2. Certero then diversified, developing a multi-award-winning PC Power Management products called PowerStudio and a self-service password reset product called Passworks.
Cetero became one of the leading PC Power Management solution providers and with AssetStudio V3, Certero also entered the SAM management.
Certero realized that having a single product doing both ITAM and SAM, without the ability to only purchase one or the other was too inflexible. This meant Certero needed to decide to either split up AssetStudio into two separate products, one for ITAM and one for SAM (still Wintel focused) or take the very bold and hugely ambitious decision to develop a new approach to the current ITAM/SAM market which had now moved on from 2007.
The market has progressed from focusing on Wintel vendors to focusing on ALL assets, including new markets that had arisen i.e. Mobile, Datacentre, Self-Service Apps Store as well as being positioned to adopt future new markets. Certero spent the next two years developing the unique unified platform and then the core ITAM and SAM products to cover Wintel and Datacentre. This included the associated infrastructure i.e. Unix, Linux, zLinux, iMac etc, all the various virtualization technologies and connectors to other leading ITAM tools as well as driving automation in their SAM product to unrivalled levels.
Certero has been successful at looking at a market that is fragmentated and chaotic in its approach and managed to bring ‘order’ as an option to replace the ‘chaos’ that exists by unifying their products to help simplify and automate the task of managing IT Hardware and Software Assets.
Now that Certero had proven technology leading products for Wintel, Datacentre vendors and platforms, it was time to continue the journey by developing products for the more recent markets that had gained presence, namely, mobile and self-service app portals as well as continually improving the products already developed based on feedback from customers.
With the passion Certero had for proving world class support to their customers came the realization that organizations needed assistance in filling gaps in their resources and skills with regards to ITAM and SAM, especially with Datacentre.
It was a simple decision to create a Services business to provide world class services to match the highest levels that our support had achieved. Finally, it was time to start the growth journey by starting a new business in USA to cover North America to compliment the business Certero had created in Australia.
By leveraging its ‘legacy free’ architectural advantage, Certero has been able to become a ‘software-as-a-service’ company by being able to provide ALL of their products as Software-as-a-Service (SaaS) without having to compromise or lose ANY functionality.
Again, another unique achievement and a first when considering the wide scope and capability of it’s products. Providing a single common UI/UX and a normalized data source, from day one, right out of the box and with a simple to use but powerful BI reporting engine, we believe this was and still is a real game changer.
With quality, accurate data, critically without gaps at it’s core, organizations can now have data transformed into information, providing previously unknown knowledge, resulting in better decision making, critical to helping digital transformation.
With the lauch of the ‘Certero for Cloud’ product and released of Certero V7, now starts Certero on a journey to repeat what it did properly, with the on-premises asset management challenges by developing products and solutions to bring ‘order’ to the ‘chaos’ of the SaaS, Cloud asset management challenges.
We have done it once for on-premise, we will do it again for SaaS, cloud, unifying both worlds.