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Our Journey

Our aim was to challenge the outdated, disparate and complex solutions that has been considered the norm, for the last 10 years and we did it.

Certero entered the ITAM market to develop a product to improve automation, data quality, reporting and usability, which was problematic in the market at that time. this was achieved with AssetStudio V1 & V2. Certero then diversified, developing a multi-award-winning PC Power Management products called PowerStudio and a self-service password reset product called Passworks.

Cetero became one of the leading PC Power Management solution providers and with AssetStudio V3, Certero also entered the SAM management.

Certero realized that having a single product doing both ITAM and SAM, without the ability to only purchase one or the other was too inflexible. This meant Certero needed to decide to either split up AssetStudio into two separate products, one for ITAM and one for SAM (still Wintel focused) or take the very bold and hugely ambitious decision to develop a new approach to the current ITAM/SAM market which had now moved on from 2007.

The market has progressed from focusing on Wintel vendors to focusing on ALL assets, including new markets that had arisen i.e. Mobile, Datacentre, Self-Service Apps Store as well as being positioned to adopt future new markets. Certero spent the next two years developing the unique unified platform and then the core ITAM and SAM products to cover Wintel and Datacentre. This included the associated infrastructure i.e. Unix, Linux, zLinux, iMac etc, all the various virtualization technologies and connectors to other leading ITAM tools as well as driving automation in their SAM product to unrivalled levels.

Certero has been successful at looking at a market that is fragmentated and chaotic in its approach and managed to bring ‘order’ as an option to replace the ‘chaos’ that exists by unifying their products to help simplify and automate the task of managing IT Hardware and Software Assets.

Now that Certero had proven technology leading products for Wintel, Datacentre vendors and platforms, it was time to continue the journey by developing products for the more recent markets that had gained presence, namely, mobile and self-service app portals as well as continually improving the products already developed based on feedback from customers.

With the passion Certero had for proving world class support to their customers came the realization that organizations needed assistance in filling gaps in their resources and skills with regards to ITAM and SAM, especially with Datacentre.

It was a simple decision to create a Services business to provide world class services to match the highest levels that our support had achieved. Finally, it was time to start the growth journey by starting a new business in USA to cover North America to compliment the business Certero had created in Australia.

By leveraging its ‘legacy free’ architectural advantage, Certero has been able to become a ‘software-as-a-service’ company by being able to provide ALL of their products as Software-as-a-Service (SaaS) without having to compromise or lose ANY functionality.

Again, another unique achievement and a first when considering the wide scope and capability of it’s products. Providing a single common UI/UX and a normalized data source, from day one, right out of the box and with a simple to use but powerful BI reporting engine, we believe this was and still is a real game changer.

With quality, accurate data, critically without gaps at it’s core, organizations can now have data transformed into information, providing previously unknown knowledge, resulting in better decision making, critical to helping digital transformation.

With the lauch of the ‘Certero for Cloud’ product and released of Certero V7, now starts Certero on a journey to repeat what it did properly, with the on-premises asset management challenges by developing products and solutions to bring ‘order’ to the ‘chaos’ of the SaaS, Cloud asset management challenges.

We have done it once for on-premise, we will do it again for SaaS, cloud, unifying both worlds.

About Us ➝

Our Story ➝

Our Vision, Mission & Purpose ➝

Got a question? Just drop us a line

Certero's [software-as-a-service] Solution

Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

Cloud Management
Manage Visibility, Cost and Governance of your Cloud Resources 

Enterprise Standard Edition - ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition - ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Datacenter
Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

SaaS Subscription Management
Discover, manage and optimize your SaaS investments.

Everything in One place, True Unification
IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more....

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more...

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

Passworks
An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PowerStudio
PC Power Management solution. Save money and reduce your carbon footprint. 

Certero for Cloud Visibility, governance, reporting and control to IaaS and PaaS environments.
Certero for SaaS See, Manage and Eliminate Over-Spending with your SaaS Subscriptions.

Certero [Do IT] Differently - Technology Led Professional Services

Certero are pioneering the new way that ITAM & SAM services can be delivered.

SAM Managed Services
Expertise and technology to realize your license management & technology governance goals.

Discovery and Inventory
Achieve full visibility of all computers, servers and other IT assets across all platforms and locations. 

ELP and Optimization
Build and deliver ELPs & optimization reports for key software publishers.

SAM Maturity Assessment
Enhance your SAM program with the insight of focused & relevant improvement recommendations. 

Training and Education
Quick & effective knowledge transfer from Certero's licensing and vendor experts. 

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

Blog
For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

News
Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero's latest webinars and events.

 

Videos
View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

Careers
Browse our current roles

Locations
Find our nearest location