SaaS & Cloud Asset Management

SaaS and Cloud Asset Management is the future of managing off-premise IT assets and infrastructure, with rising costs and risks often out-of-sight of traditional asset management programs and tools.  

The advent of Cloud offers organizations many advantages and a recent report from Forbes identified over 32% of IT budgets are now committed to Cloud, SaaS applications and solutions. With such a high proportion of costs assigned, it is essential that organizations are in full control.

‘SaaS’ and ‘Cloud’ can be somewhat catch-all terms so at Certero we have defined the growing discipline Cloud Asset Management as the management of off-premise IT Infrastructure as a Service (IaaS) and Platform as a Service (PaaS). This is not to be confused with SaaS Asset Management, which is the management and optimization of hosted applications, delivered to the business over the internet via a Software as a Service (SaaS) model.

Both disciplines are revolutionizing the way that businesses need to think and control how they are spending money on these assets and they each come with their own challenges. The required controls however, are all too often out-of-sight of traditional ITAM & SAM toolsets and processes.

The misconception that license compliance and financial risk is nullified by ‘the Cloud’ is also dangerous, as traditional vendor auditing and penalties is replaced by a much more lucrative model for software vendors, where the default position for customers is now uncontrolled, habitual overspending and proliferation. 

What are the Business Challenges?

This is where the language of ‘Cloud’ becomes very important as Cloud, SaaS and the associated challenges mean different things to different people. To help, Certero have adopted the consensus of four definitions to help communicate effectively the main challenges which cross over both SaaS and Cloud. They are:

Bill Shock – when an organization’s ‘costs’ unexpectedly change or increase. The ease with which cloud applications (SaaS) can be deployed by non-IT departments means Bill Shock is an experience that is becoming all too common for enterprises. Bill Shock can happen when employees sign up to cloud resources without proper performance and capacity planning, leading to unexpected bills as organizations move resources from their own data center to the cloud.

Toxic Consumption – when required resources are purchased but then ‘not managed’. For example, an organization may launch a new workload in AWS to test a new software version or database, but forgets to power it down or delete it when it is no longer required. This is already a significant overspend with SaaS applications too, where renewals are performed automatically, without clear visibility how or if user accounts are being utilized. With no overall visibility of the cloud and SaaS, how do you prevent these building costs?

Cloud Sprawl – the uncontrolled proliferation of an organization’s cloud instances, services or providers. Cloud sprawl typically occurs when an organization lacks visibility/control over its cloud computing resources. For example, a business unit or an individual is able to launch a workload in a cloud environment without checking if the resource was already available elsewhere, or potentially at a better price due to more favourable commercial agreements. This leads to increased costs and risks and is the same for SaaS adoption, if done in isolated silos within the business.

Shadow IT – Shadow IT can be viewed as SaaS and Cloud resources and applications that exist within enterprises without explicit organizational approval, or systems specified and deployed by departments other than IT. This leads to unnecessary risk and costs. Over time, typically, the business will lose control of the activity and then hand it back to IT to be managed and regain control.


Ensuring your SaaS and Cloud Asset Management strategy delivers power and control over your applications, infrastructure and expenditure

Fundamentally, the solutions required to control both SaaS applications and Cloud IaaS & PaaS follow familiar disciplines but some elements need to be executed differently:

Cloud Discovery – What IaaS / PaaS is out there? Is everything known to the business?

Cloud Inventory – What exactly is it? how important is it? how does it need to be managed?

Cloud Usage – What resources are being used, how much, by whom and what for?

SaaS Usage – How used are active subscriptions? Is there any wastage or under-utilisation of licence types?

Optimization – Performance and Capacity planning, identification and eradication of wasted assets.

Bring Your Own Licence (BYOL) – The ability to use licences you’ve purchased, in the Cloud.

Financial Management – The ongoing cycle of Identifying – Understanding – Managing – Optimising costs.

Understand Your Usage of SaaS

  • Gain expanded access to subscription data within an increasing number of SaaS portals, overcoming bottlenecks and increasing visibility for decision makers across the organization
  • Discovery of key SaaS applications in use across the organization, regardless of which department purchased the subscription
  • Virtual machine discovery across public Cloud vendors for IaaS and PaaS, including an inventory of software components running in each environment
  • Accurately capture usage data covering key SaaS applications and PaaS/IaaS environments

Support Business Decision-Making

  • Advanced analytics and reporting, improve insight and understanding of subscription and usage data held with SaaS, PaaS and IaaS
  • Access deep, component-level utilization metrics on key Cloud applications
  • Highlight risks associated with software usage in public Cloud environments

Optimize and Only Pay For What You Need

  • Identify and assist in the reassignment of duplicate or unused SaaS subscriptions
  • Ensure assignment of the most cost-effective subscription level for each user
  • Proactively manage and negotiate Cloud agreement renewals
  • Ensure effective governance and cost control with role and responsibility-based access for IaaS and PaaS environments



Certero for Cloud encompasses a set of modules that are highly automated, simple to use and quick to deploy, delivering rapid, accurate, consistent and repeatable results


Precise and granular insight into SaaS, PaaS and IaaS usage across your organization, regardless of who is using or paying for them


Accurate, complete view of investments and their usage across the whole IT estate enabling better budgeting, forecasting and cost allocation


Overcome the limitations of Cloud portals with single pane of glass visibility of the Cloud and SaaS estate


Certero for Cloud encompasses a set of modules that can be selected in any combination, covering Pass and IaaS and an increasing number of SaaS applications.


Improve analysis and reporting of all Cloud applications with a single data source


Information from the Cloud can be combined with that for on-premise deployments, providing a complete end-to-end view of your IT infrastructure


Successfully manage Cloud migration projects, safe in the knowledge that any subsequent investment will be properly managed for maximum ROI

Discover the World’s Most Advanced and Modern
Cloud Asset Management Solutions

[software-as-a-service] Digital Transformation

Certero help organizations Digitally Transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS.

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

SaaS & Cloud Management
Manage Bill Shock, Cloud Sprawl, Toxic Consumption.

Enterprise Standard Edition – ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition – ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

Everything in One place, True Unification

IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more…

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more…

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PC Power Management solution. Save money and reduce your carbon footprint. 

Certero for Cloud
Visibility, governance, reporting and control to IaaS and PaaS environments.

Certero for SaaS
See, Manage and Eliminate Over-Spending with your SaaS Subscriptions.

Certero [Do IT] Differently – Technology Led Professional Services

Certero are pioneering the new way that ITAM & SAM services can be delivered.

SAM Managed Services
Expertise and technology to realize your license management & technology governance goals.

Discovery and Inventory
Achieve full visibility of all computers, servers and other IT assets across all platforms and locations. 

ELP and Optimization
Build and deliver ELPs & optimization reports for key software publishers.

SAM Maturity Assessment
Enhance your SAM program with the insight of focused & relevant improvement recommendations. 

Training and Education
Quick & effective knowledge transfer from Certero’s licensing and vendor experts. 

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero’s latest webinars and events.


View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently.

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

Browse our current roles

Find our nearest location