Certero and Bytes announce major new UK Channel Partnership

Certero the highest rated major SAM vendor on Gartner’s ‘Peer Insights, announce major new UK Channel Partnership with Bytes.

May 2024 – Warrington, UK and Chicago, US.

Certero and Bytes today announce they have entered a strategic partnership, making the unparalleled clarity of information and automation of Certero’s ITAM/SAM solutions available through the leading UK based reseller. 

In recognition of the high market potential for quality SAM services enabled by Certero’s technology, Bytes has awarded Certero the status of “Services High Potential Partner”, signifying the potential for increased scope, efficiency and mutual profitability. 

This news follows Certero’s recent recognition as the only ‘Customers’ Choice’ for SAM tools in the 2024 Gartner Peer Insights ‘Voice of the Customer’ report. Certero received an unprecedented 100% recommendation score and an average overall rating of 4.9 out of 5 from customers in 2024. Building on this recognition, Certero welcomes the opportunity to support partners in creating new market opportunities through Certero’s uniquely agile suite of technology solutions. 

Certero’s Partner Program was created from a need driven by both customers and partners. The research and feedback showed the market needed fresh options, stability, flexibility and commitment for the channel. Certero ticks all of these boxes as both an innovator and a stable SAM company, with a clear direction to the future and evident culture of empathetic customer and partner care.

It’s incredibly exciting to announce this high-growth potential, new agreement between Certero and Bytes. We’re looking forward to working with Bytes long into the future. Our technology will enable solutions to be actioned quickly, with low partner overheads and complete flexibility to best meet customer needs.

Josh Shields

Director of Channel & Strategic Partnerships, Certero

Having assessed the market, Bytes found Certero to offer products and services that truly differentiate. Ultimately, this partnership is about providing stability, quality, and long-term support to our customers, as well as mutual profitability.

We are thrilled to announce our strategic partnership with Certero. Bytes recognises the immense potential that Certero’s ITAM/SAM solution will add to our technology portfolio that underpins our ITAM Managed Services. Our Customers can expect to benefit from asset management solutions, tailored to a wider range of requirements, from software and cloud optimisation to hardware lifecycle management. We are looking forward to a rewarding and fruitful partnership in the years to come.

Maria Singleton

Bytes' Head of Supply and Optimisation, Certero

Certero provides the world’s most advanced solutions for IT hardware & software asset management, SaaS discovery (Shadow IT) & SaaS optimization, cloud FinOps and efficient IT Operations. These are available to customers as on-premises products, SaaS-provisioned solutions or alternatively, Certero technology can be combined with specialist expertise and delivered under our ‘Technology-Led Services’. 

Operating a direct business model and through the channel, the Certero Partner Program opens up Certero solutions to a global network of approved partners – enabling customers to work with the trusted solution and service providers that know them best. 

With businesses located in the EMEA, North America and APAC, Certero is a customer-first company driven by a passion for innovation and customer success. This is best evidenced by Certero customers rating experiences with Certero far higher than any other major SAM vendor on Gartner’s ‘Peer Insights’, and by Certero achieving Gartner’s ‘Customers Choice’ distinction for four consecutive occasions. 

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Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

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Launching the Program
Highest-rated major SAM vendor on Gartner Peer Insights, launch global Partner Program.

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