Ten Things You Need from a SAM Services Provider

If you’re looking to realize all the benefits of an advanced SAM program you’ll need a combination of effective technology (in the form of a tool or tools) and process (in the form of services delivered either by internal or external resource).


The types of service you require will be determined by a number of factors, including your underlying approach to SAM and associated level of maturity. However your ultimate objective should always be the same: value for money delivery of cost savings, compliance, licensing optimization, improved control/management, reduced risk, better productivity and enhanced decision making/planning.

So what are the ten key things you should be looking for when selecting your SAM services provider?


1) Comprehensive services portfolio

A partner who can only offer a limited range of services can hinder your position. You need a single provider with a comprehensive portfolio, able to cover any eventuality or requirement from Managed Services to point solutions such as Discovery & Inventory, Software Recognition/Normalization, Baselines/ELPs, Licensing Optimization, Vendor Audit Response, SAM Maturity Assessment, Advisory & Due Diligence and Educational Services.


2) Tailored Managed Services

When it comes to defining an effective SAM strategy, requirements will vary depending on the size, nature and capability of each particular organization. At one end of the spectrum, you may just be starting out on your SAM journey and need a guiding hand to help you through the process. On the other hand, you may have well advanced processes or internal capabilities and simply require access to a more effective tool. When it comes to a Managed Service, you need to be confident of finding the right level of service to match your requirements. A single set approach isn’t appropriate; you need a provider with a range of offerings which can be scaled and tailored as necessary to match your specific circumstances and meet your objectives.


3) Use highly automated technology to reduce reliance on manual processes

In our experience many SAM service providers are overly reliant on manual processes and/or use tools based on legacy technology.  This approach takes longer to deliver results, is open to errors or inaccuracies and requires highly-skilled consultancy resource, the cost of which is passed directly on to you (often with some added margin). Services delivered using the latest, highly-automated, technology will ensure you get value for money and place you in the best position should you ultimately be looking to become self-sufficient.


4) Flexible delivery/deployment options

Any technology (i.e. tool) element associated with the delivery of SAM services has to be quick and easy to implement, with the necessary flexibility to fit with your particular requirements and align with any existing infrastructure strategy. Ideally this should include a range of flexible deployment options, covering on-prem, cloud, hybrid or appliance. This will ensure alignment with your existing infrastructure strategy, thereby minimizing disruption and optimizing investment.


5) True multi-tenancy

If you’re planning to implement a SAM Managed Service, you should ensure your provider is able to offer a true multi-tenancy capability, giving you a high quality and consistent user experience. We have come across examples where multi-tenancy results in reduced functionality for end-users, such as restricted access to inventory data.


6) World-class process and people

Services are delivered via a combination of process and people. When it comes to your SAM services provider, you need to be confident that they apply industry best practice and conform to ISO and ITIL standards. Equally they should have the right people with the necessary skills and time-proven experience. They need to take a consultative approach, working with you to firstly fully understand your challenges, before quickly developing and delivering the most effective solution.


7) Proven levels of quality and customer satisfaction

Being able to confirm you provider’s customer satisfaction and quality levels is a key indicator of the service you are likely to receive. Check to see if they undertake a regular customer satisfaction survey and have a range of suitable references.


8) Vendor independence

Many SAM services providers also re-sell software licenses. This presents a potential conflict of interest when it comes to issues of licensing compliance and optimization. On the one hand, as your SAM partner, their objective is to reduce your software expenditure; but on the other hand their driver as a reseller is to sell more software. Similarly, many SAM services providers are employed by the software vendors to undertake audit or baselining activity on their behalf. While there are ways round such issues, such as Chinese walls and confidentiality agreements, ideally you’ll want a fully independent services partner, with no reseller or vendor allegiance.


9) Global coverage and support

It’s increasingly commonplace for organizations to have international coverage and multiple locations. In such circumstances, having a services provider – with multiple locations and regional staff able to support local requirements – is a distinct advantage and facilitates rapid response times and resolution of technical or service issues.


10) Support your journey to self-reliance

If your ultimate objective is to become self-sufficient and reduce your reliance on third-party support, then you’ll need a services partner willing and able to help you and provide the necessary knowledge transfer to bring your staff up to speed as quickly and effectively as possible.

In such circumstances – and as highlighted in #3 – it will be essential to do this in conjunction with using a highly-automated SAM tool. Ideally it will be the same tool that your service provider is already using!

Follow us on Linkedin for more SAM


Read more like this from

Want to know more about our SAM Services?

Certero’s [software-as-a-service] Solution

Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

Cloud Management
Manage Visibility, Cost and Governance of your Cloud Resources 

Enterprise Standard Edition – ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition – ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

SaaS Subscription Management
Discover, manage and optimize your SaaS investments.

Everything in One place, True Unification

IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more….

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more…

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PC Power Management solution. Save money and reduce your carbon footprint. 

Certero Channel Partner Program

Our Partner Program opens up Certero solutions to a global network of partners – enabling customers to work with the trusted solution and service providers that know them best.

Join the Partner Program
Information on tiers and ease of doing business.

Deal Registrations 
Submit your deal-registrations.

Launching the Program
Highest-rated major SAM vendor on Gartner Peer Insights, launch global Partner Program.

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero’s latest webinars and events.


View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

Browse our current roles

Find our nearest location