Our Journey

Our aim was to challenge the outdated, disparate and complex solutions that have been considered the norm for the last 10 years and we did it.

Certero entered the ITAM market to develop a product to improve automation, data quality, reporting and usability, which was problematic in the market at that time. This was achieved with AssetStudio V1 & V2. Certero then diversified, developing a multi-award-winning PC Power Management product called PowerStudio and a self-service password reset product called Passworks.

Certero became one of the leading PC Power Management solution providers and with AssetStudio V3, Certero also entered the SAM market.


Certero realized that having a single product doing both ITAM and SAM, without the ability to only purchase one or the other was too inflexible. This meant Certero needed to decide to either split up AssetStudio into two separate products, one for ITAM and one for SAM (still Wintel focused) or take the very bold and hugely ambitious decision to develop a new approach to the current ITAM/SAM market which had now moved on from 2007.

The market has progressed from focusing on Wintel vendors to focusing on ALL assets, including new markets that had arisen i.e. Mobile, Datacenter, Self-Service App-Store as well as being positioned to adopt future new markets. Certero spent the next two years developing the unique unified platform and then the core ITAM and SAM products to cover Wintel and Datacenter. This included the associated infrastructure i.e. Unix, Linux, zLinux, iMac etc., all the various virtualization technologies and connectors to other leading ITAM tools as well as driving automation in their SAM product to unrivalled levels.

Certero has been successful at looking at a market that is fragmentated and chaotic in its approach and managed to bring ‘order’, as an option to replace the ‘chaos’. By unifying their products that cover an increasing spectrum of IT Hardware and Software Asset Management disciplines, Certero helps to simplify and automate processes.

Now that Certero had proven technology leading products for Wintel, Datacentre vendors and platforms, it was time to continue the journey by developing products for the more recent markets that had gained presence, namely, mobile and self-service app portals as well as continually improving the products already developed based on feedback from customers.

With the passion Certero had for proving world class support to their customers came the realization that organizations needed assistance in filling gaps in their resources and skills with regards to ITAM and SAM, especially with Datacentre.

It was a simple decision to create a Services business to provide world class services to match the highest levels that our support had achieved. Finally, it was time to start the growth journey by starting a new business in USA to cover North America to compliment the business Certero had created in Australia.

By leveraging its ‘legacy free’ architectural advantage, Certero has been able to become a ‘Software-as-a-Service’ company; able to provide ALL products as SaaS, without having to compromise or lose ANY functionality. Again, another unique achievement and a first when considering the wide scope and capability of Certero’s product portfolio. Providing a single common UI/UX and a normalized data source from day one, right out-of-the-box and with a simple to use but powerful BI reporting engine, we believe this was and still is, a real game changer.

With quality, accurate data at its core and critically without gaps, the Certero platform means that organizations can now have data transformed into meaningful information, providing previously unknown knowledge and supporting better decision making, critical to enabling digital transformation.

With the launch of the ground-breaking ‘Vitado by Certero’ Cloud Asset Management product accompanying release of Certero V8, Certero now starts on a journey to repeat the innovation of unifying and demystifying on-premises asset management, to now bring ‘order to the chaos’ of the realms of SaaS and Cloud IaaS/PaaS.

We have done it once for on-prem, we will do it again for SaaS and cloud, unifying both worlds.

About Us ➝

Our Story ➝

Our Vision, Mission & Purpose ➝

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Certero’s [software-as-a-service] Solution

Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

Cloud Management
Manage Visibility, Cost and Governance of your Cloud Resources 

Enterprise Standard Edition – ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition – ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

SaaS Subscription Management
Discover, manage and optimize your SaaS investments.

Everything in One place, True Unification

IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more….

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more…

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PC Power Management solution. Save money and reduce your carbon footprint. 

Certero Channel Partner Program

Our Partner Program opens up Certero solutions to a global network of partners – enabling customers to work with the trusted solution and service providers that know them best.

Join the Partner Program
Information on tiers and ease of doing business.

Deal Registrations 
Submit your deal-registrations.

Launching the Program
Highest-rated major SAM vendor on Gartner Peer Insights, launch global Partner Program.

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero’s latest webinars and events.


View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

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