What is IT Asset Management (ITAM)?

Why do you need IT Asset Management? What should your strategy be? How do you implement ITAM to increase control and reduce risks? How can ITAM transform your Service Desk?

What Is An IT Asset?

Before discussing how to manage your IT assets, we need to understand what an asset is:

‘IT Asset’ covers your physical assets such as IT hardware, plus software systems, and other digital resources such as licenses, warranties, and service agreements. It encompasses any component critical to the organization’s IT operations.

Assets are a significant cost to any business, so it’s vital they deliver value to the company throughout their lifecycle and are managed to avoid potential risks to the business.

What is IT Asset Management?

IT Asset Management (ITAM) is a crucial practice for any business that relies on technology to operate efficiently. IT Asset Management software encompasses IT hardware and software discovery and inventory management, to enable organizations to account for, secure, use, and optimize the value of their assets.

ITAM serves as the “eyes and ears” of asset management best practices, providing real-time information to answer questions such as:

  • What devices and software are deployed?
  • Who are they deployed to?
  • Where are they located?
  • How are they configured?how are they used?

Additionally, ITAM helps organizations understand how their assets have changed, their costs and compliance with information security standards (and asset data).

The intelligence gained through ITAM is the foundation of many other processes, including hardware asset lifecycle management, software asset management (SAM), technical support, information security management, cost management and technology value optimization.

With ITAM, organizations can gain a holistic view of their assets and make informed decisions to optimize value and drive business growth.

Certero provides comprehensive ITAM solutions to help organizations manage their assets effectively and efficiently, ensuring they can focus on delivering value to the business.

Choosing The Right IT Asset Management Solution

Your IT Asset Management (ITAM) software must support strategic decision-making and give you visibility and control over hardware and software, everywhere.

You need to be able to make sense of information to inform sound decision-making, and you need that asset intelligence immediately from a single, unified, trusted information source.

With many ITAM software vendors on the market, choosing the right IT Asset Management Tool is critical to the success of your organization. Here are some key considerations to keep in mind when selecting an ITAM solution:

Business Requirements: Before investing in an ITAM solution, it’s essential to identify your organization’s specific requirements. This includes the size and complexity of your IT infrastructure, the different platforms and environments, the level of control you require over your assets, and any compliance or regulatory requirements you need to meet.

Ease of use: The ease of use of an ITAM solution is critical. Look for a user-friendly and intuitive solution with an interface that is easy to navigate. This will ensure that your team can quickly and easily adopt the solution and will free-up access to information on a daily basis. 

Support: Even the best software can sometimes have technical issues, and you may need help troubleshooting these. Whether you encounter software glitches or difficulty using certain features, the vendor’s customer support quality is important. Look for vendors that have a good reputation for support and customer focus.

Security: ITAM solutions store a lot of essential data about your assets, such as purchase dates, maintenance schedules, and insurance information. Protecting this data from cyber threats like ransomware and malware is essential. Therefore, it’s important to choose software with solid security measures.

Features: Look for a system that includes all the features you need and maybe some you think you might need in the future. Key features should include:

  1. Agent and agentless network discovery
  2. Inventory Management
  3. Virtualization connectors
  4. Native reporting and analytics
  5. Automation / real-time asset intelligence
  6. Software Distribution and Patch Management
  7. Ability to measure software usage
  8. Option for additional Software Asset Management
  9. Available as a fully featured SaaS solution
  10. ITSM connectors, to populate a Service Desk CMDB
  11. Recognized security credentials, like ISO 27001 and Cyber Essentials Plus

Doing this will allow you to gain complete visibility into your IT assets, streamline lifecycle management, security and support, and ensure compliance with regulatory requirements.

Scalability: Look for an ITAM solution that can grow as your business grows and handle the management of additional assets as your organization expands.

Benefits of IT Asset Management

Assisting Software Asset Management

Solid ITAM is essential for Software Asset Management. It provides clarity over all deployed software versions and editions, licensing, compliance risk, and over spending that can be eliminated. Ideally, your ITAM software should be fully integrated with your license management software, or even better a single asset management system that covers ITAM, SAM, SaaS and Cloud Management such as Certero.

Determine Total Cost of Ownership

Efficient IT Asset Management solutions allow businesses to accurately identify the total cost of ownership and make informed decisions throughout the asset lifecycle. Imagine being able to see all of a users devices from desktop to mobile devices to cloud based applications such as Microsoft 365, all through a single pane of glass.


business strategy

Improved Security

You can’t manage what you can’t see, and gaps in visibility are unacceptable. In gaining complete visibility and control over the Information Technology ecosystem, IT teams can quickly locate any security weaknesses, assess who may be affected and fix issues.



Maintaining efficiency and productivity is a priority for every business. With an IT Asset Management solution, your business can create a standard set of business practices to streamline standardized IT equipment. 

Supporting Service Desk

ITAM ensures that inventory data remains up-to-date, normalized, accurate and centralized. Certero’s API to populate the CMDB gives ITSM teams the information they need at their fingertips.

ITAM and your IT Service Desk

When it comes to IT Asset Management (ITAM) and your IT Service Desk, it’s essential to recognize that each field has its complexities, despite ITAM often being considered a sub-discipline of IT Service Management (ITSM).

To effectively manage ITAM and especially Software Asset Management (SAM), specialized disciplines and best-of-breed solutions are necessary, especially for large-scale enterprises and when dealing with data center vendors like Oracle, IBM, and SAP.

While ITSM solutions may include basic ITAM/SAM features on paper, they often need more depth and breadth of dedicated solutions like Certero. Therefore, we recommend thoroughly assessing your ITAM and SAM requirements when evaluating ITSM solutions.

Additionally, it’s worth noting that robust solutions like Certero can seamlessly integrate with any Service Management solution, allowing you to have the best-of-breed solutions for ITAM, SaaS, Cloud and SAM, as well as your preferred ITSM solution. The more comprehensive the information you input, the better your ITSM processes and solution will perform, ultimately resulting in reduced support costs.

three people with a comment box with 5 stars in purple

We’re using Certero to support our CMDB process. Our CMDB used to be basically a record of what we bought. Now, we’re using the Certero API to enhance it, so we know what we’ve bought, who’s using it, who’s not using it, and what we’ve lost. So as part of stock-keeping, we know what we need to investigate.

Certero's IT Asset Management Solutions and Services

Certero provides you with a complete IT Asset Management platform allowing you to centralize the management of your entire IT estate

IT Hardware Asset Management Solution

Discover, inventory and manage your end user devices with the Certero for Enterprise ITAM solution or Discovery and Inventory Service.

    Software Asset Management Solution

    Track software, centralize purchase orders and optimize licenses through the Certero for Enterprise SAM solution or SAM Managed Services.

    Mobile Device Management Solution

    Manage your mobile apps and devices through Certero for Mobile.

    Cloud Cost Management Solution

    Get complete visibility of your cloud estate and optimize costs through Vitado by Certero.

    A Single Unified Source of the Truth - Certero Platform

    At Certero, we offer a unified platform that simplifies complex IT data management. Our platform intelligently cleanses and rationalizes your data to provide a reliable ‘single source of truth’ and a ‘single pane of glass’ solution to manage your entire IT estate.

    Our customizable user dashboards make it easy to understand, share, and communicate information, providing real-time views of your data rather than static, outdated reports. With our dashboards, you can automate repetitive manual tasks, improve accuracy, and quickly drill down into the underlying data through reports if needed.

    The solution must cover your full enterprise scope, desktop to data center to Cloud, and enable you to simply switch on the features you need without being restricted.

    Depth of Discovery

    If you want to avoid using several discovery tools, it’s crucial to consider the discovery depth of your solution.

    It should be able to locate every device on your network with an IP address and collect comprehensive data, including information that may only be needed infrequently.

    Let’s take printer toner, for example. By receiving proactive notifications when toner levels are low, you could trigger an automatic process to reorder toners, ensuring user productivity is not disrupted. If you want to review your strategy and replace devices with MFDs, then the view of total usage is also available and will save you real-time and money when you need it.

    With Certero, you can streamline IT asset management, access reliable data, and make informed decisions. Our customers have shared real-world examples of how Certero has saved them time and money, demonstrating the value. 

    Certero Unified Platform Diagram

    “Certero supports our change management and governance, showing us where things are, the configuration and performance differences, the lack of standardization. I can see it, my team can see it and so can the senior leadership in IT. It’s that birds-eye view of everything that makes Certero the source of the truth we need to check and balance and it’s the measurement of our failure and success.”

    Questions You May Have About IT Asset Management

    + Why is IT Asset Management Important?

    ITAM can be thought of as predominantly ‘hardware asset management’. As the way in which we rely and consume IT has increased, the added challenges of remote working and devices being potentially anywhere, has increased the need for business to maintain visibility and control.

    The old adage that ‘you can’t manage what you can’t see’ is still true and the information supplied by ITAM underpins so many other IT management disciplines, including security, software asset management, IT operations management and user support.

    Across this growing landscape, is the need for technology value optimization – understanding not just what you’ve got, but what you can do with it and how it delivers value to the business. ITAM intelligence is IT capability, and as digital transformation programs progress, seeing and understanding your IT is more critical than ever.

    Additionally, Certero’s unified approach to ITAM eliminates the need to manage and work-around a number of older toolsets. This means that data are all in one place, which enables automation and removes barriers to information. This constantly informed and ready, real time means to make data-driven decisions will transform IT operations, reporting and management.

    + What is an Asset Management Policy?

    An asset management policy is a process that defines how an organization manages asset life cycles. From purchase, operation, maintenance, upgrading, and eventual disposal of business IT assets, ITAM processes and information are essential to maintaining control. Additionally, these policies allow for further insight into assets and how they’re consumed, supporting greater value optimization.


    + Is IT Asset Management an Automated Process?

    IT Asset Management from Certero provides businesses with real-time, accurate data to guide informed decision making. Automation can be enabled to ensure that information remains as complete as possible and up to date. For example, new devices discovered on a network can be automatically inventoried and brought into a ‘managed’ state. Software discovered on these systems can then be automatically identified and software license compliance reports updated accordingly.


    IT Asset Management from Certero provides businesses with real-time, accurate data to guide informed decision making – from locating hardware, analyzing usage, ensuring organization security as well as preventing the over-purchasing of IT resources.

    Offering support to both individual employees and the wider business unit, a quality IT asset management solution is something your business cannot, and should not, live without.

    Want to discover how IT Asset Management can unlock your business’ potential?

    Get in touch with one of our expert team members today!

    Certero’s [software-as-a-service] Solution

    Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

    Certero Unified Platform
    Learn more about Certero’s truly unique ‘unified’ platform.

    Digital Transformation Edition
    Transform in days and weeks, not months and years, start your journey now.

    Verified Oracle LMS/GLAS Solution
    Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

    Cloud Management
    Manage Visibility, Cost and Governance of your Cloud Resources 

    Enterprise Standard Edition – ITAM / SAM for Wintel
    Default solution to manage ITAM/SAM for a Wintel environment. 

    Enterprise Premium Edition – ITAM / SAM for Wintel
    All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

    Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

    Software License Compliance
    One Stop Shop, products and services for any solution – all in one

    Business Intelligence Solution
    See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

    IT Asset Visibility
    Find out: What do I own? Where is it located? Who is using it?

    ITSM & CMDB Integration 
    Populating the CMDB with ‘Quality’ asset information is more critical than ever

    SaaS Subscription Management
    Discover, manage and optimize your SaaS investments.

    Everything in One place, True Unification

    IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

    Certero for Enterprise ITAM
    Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more….

    Certero for Enterprise SAM
    Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more…

    Certero App Centre 
    Enterprise ‘Application Portal’ for Self-Service application provisioning.

    Certero for Mobile
    Go beyond standard MDM and deliver full management and security for your mobile workforce.

    Certero SRDB (Software Recognition)
    Transform raw software inventory data into actionable intelligence about application usage and licensing.

    Certero for Oracle 
    Optimize your Oracle Database, Middleware and E-Business Suite applications.

    Certero for IBM
    Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

    Certero for SAP Applications
    Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

    An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

    PC Power Management solution. Save money and reduce your carbon footprint. 

    Certero Channel Partner Program

    Our Partner Program opens up Certero solutions to a global network of partners – enabling customers to work with the trusted solution and service providers that know them best.

    Join the Partner Program
    Information on tiers and ease of doing business.

    Deal Registrations 
    Submit your deal-registrations.

    Launching the Program
    Highest-rated major SAM vendor on Gartner Peer Insights, launch global Partner Program.

    Gartner Peer Insights Customers’ Choice

    Rated #1 for SAM Customer Satisfaction year after year, after year

    For the latest in ITAM, SAM, Cloud and SaaS Asset Management

    White Papers and eBooks 
    Download the latest white papers and eBooks for key insights and guides.

    Read the latest news from Certero and the industry.

    Events and Webinars
    Keep up to date with Certero’s latest webinars and events.


    View our range of product videos, webinars and customer case studies. 

    Data Sheets
    Download our datasheets which highlight the key benefits and features of our world class products and services. 

    Case Studies 
    See how organization around the globe change they way they [Do IT].

    We think [and do] IT Differently

    We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

    About Us
    Get to know us more

    Our Story
    See how our approach is different

    Our Journey
    A timeline of events

    Our Vision, Mission and Purpose
    Mission, Purpose and Values

    Browse our current roles

    Find our nearest location