FOCUS data: Who is the audience?
This story describes an incident of confusion arising from inexperienced interrogation of FOCUS cost data.
The author (Peter Chance, Certero) is a FinOps Practitioner who has an extensive infrastructure background and has been working with cloud optimization since the beginnings of FinOps in 2019.
This story is primarily aimed at organization’s and Practitioners beginning their FinOps journey.
Understanding Cloud Usage
How does your software enable the following FinOps Capabilities for FinOps Core Personas?
Data Ingestion
CerteroX for Cloud can ingest data from AWS, Azure, and Google. Cloud data is collected and stored from a range of sources including costs, utilization metrics, resource inventory, and other supplementary vendor sources such as data for prices and SKUs. Ingested data is normalized where it makes sense, for example, virtual machines for GCP, AWS, and Azure are normalized with the resource type of instance and Azure managed disks, AWS EBS volumes, and GCP persistent disks are normalized to volume. The result is a complete data set linking everything together for contextual analysis, for example instance utilization optimization brings together cost data, utilization metrics, and resource inventory to show explicit value and with reporting features supporting deeper analysis.
Allocation
CerteroX for Cloud allows organizations to automatically group their costs into pools to reflect their own hierarchical structures, for example for business units, teams, projects, cost centers, etc. Costs are assigned to pools using prioritized allocation rules, the criteria for which may reference resource names and the properties and metadata embedded within identifiers, tags and labels, cloud provider, source, resource type, and region. Features that support accountability include spend limits for pools and the assignment of ownership and dashboarding, and visual cues for pools exceeding forecast or actual spend limits, and e-mail notifications to owners regarding spend limit breaches.
Reporting & Analytics
Anomaly Management
Quantify Business Value
How does your software enable the following FinOps Capabilities for FinOps Core Personas?
Planning & Estimating
Planning and estimating involves a range of data inputs, including historical spend patterns and pricing for new workloads. Spend patterns and data are available through the range of cost reporting features. Resource pricing data is available using the Instance Prices feature, which is a multi-vendor virtual machine price exploration and comparison tool. With this, users can interrogate vendor pricing APIs in real time to retrieve virtual machine prices filtered on vendor, region, currency, and provision capacities. Desirable types can then be selected for comparison. Planning and estimating inevitably involves external reporting, and for this, our data export facility will send automated scheduled exports of resource and cost data to cloud storage for ingestion and interrogation in external reporting platforms.
Forecasting
In CerteroX for Cloud, costs are allocated into pools and each pool may have a monthly spend limit assigned. The statistical treatment of historical monthly spend will formulate a predicted “this month” forecast for cost pools. If a pool is forecast to exceed the pool limit by the end of the current month, the risks are called out using a range of reporting features including indicators on the pools screen, global spend forecast breaches, and a pool status tile on the dashboard; and, of course, e-mail notifications to pool owners.
Budgeting
Benchmarking
Unit Economics
Optimize Cloud Cost Usage
How does your software enable the following FinOps Capabilities for FinOps Core Personas?
Workload Optimization
On the executive dashboard, we have a summary of optimization insights, where drilling in takes us to the insights page where summary information suggests total savings for all optimizations and provides links to some specialist optimization screens, including for rate optimization. There is a large and growing range of optimization insights, covering scenarios such as underutilization, misconfiguration, abandonment, and security. The insights tiles are fully described in the user interface, explaining the configuration and usage patterns that define the recommendation. The settings and thresholds for the recommendation logic can be customized by users. Analysis is possible using drill-through links to key metrics and usage patterns, and also through cost inspection. Resources and pools can be excluded and dismissed from specific recommendations, and if the resources are remediated, they will automatically fall out of scope of the recommendation.
Rate Optimization
Architecting for Cloud
Licensing & SaaS
Cloud Sustainability
Manage the FinOps Practice
How does your software enable the following FinOps Capabilities for FinOps Core Personas?
Cloud Policy & Governance
CerteroX for Cloud has a range of policies, controls, and governance mechanisms to ensure alignment of cloud use. Cost pools may have spend limits assigned, forecasting will warn of projected spend limit beaches, and pools may have owners assigned. Optimization insight recommendations act as guardrails for cloud configuration and management. Resource schedules can be defined to control start and stop times for virtual machines. Tag compliance rules support organizational tagging requirements. Resource quotas track resource deployment. Budgets allow spend benchmarking and identification of overspend. Anomaly identification policies call out unexpected cost and deployment behaviors. Finally, for all of those controls, e-mail notifications ensure owners and stakeholders are advised of breaches.
Invoicing & Chargeback
FinOps Practice Operations
FinOps Education & Enablement
FinOps Assessment
Onboarding Workloads
Intersecting Disciplines
Technology Concentration, Cloud Providers, FinOps Scopes & Compliance
Does your software have a specific technology concentration, preferred cloud provider compatibility, or achieved compliances?
FinOps Scopes
The CerteroX unified platform encompasses two scopes: public cloud and SaaS. The SaaS module includes functionality and reporting encompassing usage, discovery, subscription management, cost reporting, optimization, and more.
Cloud Providers
CerteroX for Cloud provides cloud cost management and optimization for three providers: AWS, Azure, and Google.
Compliances
Technology Concentration

ISO 27001 Certified
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