SAMS Nordic 2019: Why Are Organizations Losing Trust in Incumbent ITAM and SAM Tools and What Are the Alternatives?

As one of the main sponsors, Certero will be hosting a World Café session at SAMS Nordic 2019 that explores the erosion of trust in the ITAM and SAM market, what the causes are and what alternatives are available.

This year’s SAMS Nordic event is taking place in Copenhagen between the 11th and 12th of March. The World Café sessions are segmented into different conversation rounds, where each new group continues the discussion from the last. After the final group has concluded, the hosts summarize their sessions in a short presentation back to delegates at the event.

Join Certero on the 12th of March as Ric Sterling hosts our World Café session between 11:30am and 3:15pm. You can read the synopsis below:

Why Are Organizations Losing Trust in Incumbent ITAM and SAM Tools and What Are the Alternatives?

After more than a decade of over-promising and under-delivering, the common perception is ITAM and SAM vendors have lost credibility to the point where customers no longer trust them. Typically, vendors have core capabilities where they deliver value, but outside of this they struggle. ITAM vendors rarely excel at SAM and vice versa. Most SAM vendors specialize in Windows but struggle in datacenter, or only cover a narrow range of devices. Despite their limitations, they continue to over-promise.

  1. How long does it typically take to implement ITAM and SAM solutions?
  2. What are the main limitations of incumbent ITAM and SAM tools?
  3. What features, functions and capabilities do you want in your ITAM and SAM solutions?
  4. How do next generation solutions measure up against your expectations?
  5. If a next generation solution with advanced capabilities was available now, would you adopt it?
The World Café Host

Ric Sterling
Director of Business Development

Ric Sterling has over 10 years’ experience providing enterprise ITAM and SAM solutions to some of the world’s largest and most complex organizations. Now at Certero and responsible for growth across the UK and Northern Europe, he helps enterprises control their software spend and improve the efficiency and effectiveness of their ITAM and SAM practices, by enabling them to rapidly deploy the worlds most advanced and modern IT hardware and software asset management solutions.

The pop up in your job: The look of delight on our customers faces following a Proof of Concept project, when they instantly know that Certero’s solutions are exactly what they have been looking for to help them improve the results of their incumbent tools. It validates everything Certero is about.

Ready to Speak to the Team that Makes Our Customers So Happy?

Certero's [software-as-a-service] Solution

Certero help organizations transform their outdated operations and technologies in days and weeks not years. All of Certero’s solutions can be delivered as SaaS with no loss of functionality. 

Certero Unified Platform
Learn more about Certero’s truly unique ‘unified’ platform.

Digital Transformation Edition
Transform in days and weeks, not months and years, start your journey now.

Verified Oracle LMS/GLAS Solution
Verified LMS (License Management Services), now GLAS (Global Licensing & Advisory Services) solution.

Cloud Management
Manage Visibility, Cost and Governance of your Cloud Resources 

Enterprise Standard Edition - ITAM / SAM for Wintel
Default solution to manage ITAM/SAM for a Wintel environment. 

Enterprise Premium Edition - ITAM / SAM for Wintel
All you need in one place to manage your ITAM/SAM for a Wintel & Citrix environment. 

Stand-a-lone or holistic solutions for IBM, SAP and Oracle.

Software License Compliance
One Stop Shop, products and services for any solution – all in one

Business Intelligence Solution
See how to turn DATA into INFORMATION then transform into KNOWLEDGE, all in a few clicks. 

IT Asset Visibility
Find out: What do I own? Where is it located? Who is using it?

ITSM & CMDB Integration 
Populating the CMDB with ‘Quality’ asset information is more critical than ever

SaaS Subscription Management
Discover, manage and optimize your SaaS investments.

Everything in One place, True Unification

IT Hardware, Software, SaaS and Cloud Asset Management products that can run ‘stand-a-lone’ or ‘holistically’ and optimally together as a single solution, no dependencies. True unification across all asset and platforms and all delivered as SaaS. All of Certero’s products have the best TTV (Time to Value) by some distance.

Certero for Enterprise ITAM
Networks, printers, routers, Wintel, Mac, Linux, zLinux, Unix, all virtualizations and much more....

Certero for Enterprise SAM
Focused on Wintel software vendors, including automated solutions for Microsoft, Adobe and much more...

Certero App Centre 
Enterprise ‘Application Portal’ for Self-Service application provisioning.

Certero for Mobile
Go beyond standard MDM and deliver full management and security for your mobile workforce.

Certero SRDB (Software Recognition)
Transform raw software inventory data into actionable intelligence about application usage and licensing.

Certero for Oracle 
Optimize your Oracle Database, Middleware and E-Business Suite applications.

Certero for IBM
Discover and manage all IBM software & entitlements across the network. Dual Inventory, ILMT and Certero.

Certero for SAP Applications
Managing and automating the analysis of complex SAP named user and engine licenses across your estate. 

An intuitive self-service password reset solution that can reduce service desk calls by 30%. 

PC Power Management solution. Save money and reduce your carbon footprint. 

Certero [Do IT] Differently - Technology Led Professional Services

Certero are pioneering the new way that ITAM & SAM services can be delivered.

SAM Managed Services
Expertise and technology to realize your license management & technology governance goals.

Discovery and Inventory
Achieve full visibility of all computers, servers and other IT assets across all platforms and locations. 

ELP and Optimization
Build and deliver ELPs & optimization reports for key software publishers.

SAM Maturity Assessment
Enhance your SAM program with the insight of focused & relevant improvement recommendations. 

Training and Education
Quick & effective knowledge transfer from Certero's licensing and vendor experts. 

Gartner Peer Insights Customers’ Choice

Rated #1 for SAM Customer Satisfaction year after year, after year

For the latest in ITAM, SAM, Cloud and SaaS Asset Management

White Papers and eBooks 
Download the latest white papers and eBooks for key insights and guides.

Read the latest news from Certero and the industry.

Events and Webinars
Keep up to date with Certero's latest webinars and events.


View our range of product videos, webinars and customer case studies. 

Data Sheets
Download our datasheets which highlight the key benefits and features of our world class products and services. 

Case Studies 
See how organization around the globe change they way they [Do IT].

We think [and do] IT Differently

We don’t believe in claiming to be something we’re not. We will not do mediocre, average, indifferent, or outdated. We are different and will do it differently.

About Us
Get to know us more

Our Story
See how our approach is different

Our Journey
A timeline of events

Our Vision, Mission and Purpose
Mission, Purpose and Values

Browse our current roles

Find our nearest location